A highlight page of recent work, favorite projects, and bylines.
(And proof that my English degree really did pay off in the end.)
The client needed a revamped welcome sequence for its new subscribers.
The final result was a 7-part series that welcomed subscribers, introduced the brand, and established the business as a trusted resource to its audience. Updated messaging reflected the brand’s latest evolution.
The client needed a new homepage to reflect the brand’s expansion: new target audiences, updated branding, and additional services.
The final homepage updated the messaging to reflect the brand’s new image, provided more targeted marketing toward key customers, and improved on-page user experience.
This homepage project turned into revamping additional pages on the website and developing new pages as the company continued to grow.
After rebranding the website for a new target audience, the client needed lead magnet collateral to market the brand’s position of authority and to capture email leads for the new target audiences.
A series of free, branded guides (available for download) provided additional subscribers to the client’s email list, delivered valuable content to readers, and nurtured the customer relationship with valuable content.
The client needed a case study to generate leads with a new target audience while also announcing the client’s new corporate care services.
The case study reviewed employer-sponsored child care: financial impact, benefit to companies, and best practices for developing an effective company care program. It marketed the client’s new corporate care services, generated leads and new email subscribers, and established the brand as a valuable partner with industry knowledge.
The client – a B2B SaaS company based in Quebec and France – was expanding its business to the United States. As part of its new expansion, the marketing team needed long-form blog posts in English to capture organic traffic with SEO.
Through an ongoing partnership, monthly blog posts continue to deliver valuable content to readers, establish the client as a trusted partner for MarTech needs, and use SEO best practices to drive organic traffic for target keywords.
You can see a recent blog post here.
More posts from this partnership – along with other published blog posts for different clients – can be found below.
Boutique copywriting for lifestyle brands.
Generate leads, start conversations (the good kind), and elevate your brand as a trusted voice in the industry.